Resources
We proactively research trending topics in various industries to stay current and deliver insightful content to our audience. Our ‘GYSGYB’ (Grow Your Sales, Grow Your Business) podcast airs monthly and is accompanied by a new article with each episode.
Podcast
The Grow Your Sales Grow Your Business podcast discusses, in conversational format, sales and business topics from the software and tech space as well as other industries. It explores best practices and approaches for success with real examples from the presenters’ career.
Articles
Collection of articles brought to you by the author of the Sales Organisation.
Collaboration: synergy is key to survival
In this era of digital where journeys are more complex with multiple touchpoints crossing the entire organisation, knowing your customers is more challenging.
Get the channel right and avoid deflection
Many businesses are still in catch-up mode when it comes to customer experience and this makes for reactive approach.
The moving parts of the digital engine
Technology has set the pace at which organisations needs to “run”.
Important factors to consider for your multi-channel strategy
There is a shift taking place right now across the entire customer journey. Consumers expect personalised experiences where their voice and opinions are heard.
Customer centricity – Is it about simplicity?
We are all consumers and whilst we come to buying decisions differently, how we would like to arrive at the point of purchase is generally the same.
A basic guide to buyer types & qualification for sub 100 employee companies
These types of businesses are classified as VSB (very small businesses) and how they buy products and services differs quite significantly from larger enterprises.
Is the juice worth the squeeze
Selling as well as running your own business takes pure determination and persistence – It takes time to build pipe and grow your business.
Making Buyer Lemonade
In this article we look at buyer behaviour and the customer transition to sharpen that focus and become more efficient in managing your sales conversations.
Communication & Language
The best salespeople are able to take the complex and make it simple to understand.
Giving & Taking
This article looks at giving and taking in sales and how to best leverage your conversations.
If it don’t Fit it don’t Sell
Founding your own business is exciting and something to which great pride and dedication is devoted.